Graduate Certificate in Marketing
The Graduate Certificate in Marketing consists of advanced, graduate-level training
and coursework designed to support students who would like to pursue careers in
marketing related fields and working professionals who want to expand their education
and training without attending a full MBA program.
Currently there are many MBA students who are either working or would like to pursue
careers in marketing related fields such as sales, promotions, brand management,
marketing research, etc. and who would like to have advanced, graduate level training
and courses in these areas. It also provides an opportunity for people who would
like to teach at institutions with an 18-credit graduate course requirement. The
specialization can function also as a certificate in marketing. This opens up a
significant market of professionals who would like to take certain graduate courses
in a specific field without attending a full MBA program.
Saint Leo University offers 6 terms throughout the year in which you can apply to
the Online MBA Program for marketing. Terms are 8 weeks long and provide students
with the option of taking one or 2 classes per term.
Admissions Requirements and Applying
- The first requirement the Graduate Admissions Committee looks for is if you have
obtained a Bachelor's Degree from a regionally accredited college/university, and
earned a 3.0 GPA or higher the last 60 units of your undergraduate degree.
- The GMAT requirement is waived for students whose last 60 credit hours of their
GPA are a 3.0 or above. Students with a GPA of below a 2.75 are required to complete
the GMAT requirement.
Courses
Required courses are “Professional Development” and “Marketing.” “Professional Development”
is designed to give MBA students a tangible head start in acquiring and honing numerous
core skills essential for success in the MBA program and the business world. “Marketing”
considers the operational and strategic planning issues confronting managers in
marketing, including buyer behavior, market segmentation, product selection and
development, pricing, distribution, promotion, market research, international and
multicultural marketing.
Students also choose five courses from the following: Brand Management; E-Marketing;
Global Marketing; Sales Management; Marketing Research; Advertising and Promotion;
and Marketing Innovations and New Product Development.